Instead of creating the standard sales office experience for a new building development in the Park Slope neighborhood of Brooklyn, a sculpture gallery was designed to showcase the quality materials the building and its interiors will be constructed out of. Inspired by the Baltic brand ‘Well Built’, each sculpture is composed from the material palette of each room which allowed the sales team to guide guests though the gallery while still being able to illustrate the building itself.

Developed and designed for Anna Karlin Furniture & Fine Objects in NYC. Visual branding buy Watson & Co. Design & design direction by Anna Karlin. 2015.